Review the business strategy to support generational change

The undertaking:
The owners of a supplier for industry and construction have decided to keep the operational management in the family and hand it over to the next generation. The succession process involved clarifying the corporate strategy: Is the company on the right track? Is it taking advantage of the opportunities in the market and does it have the skills to survive even in more demanding market conditions? And where are the risks of the change in management? Since the generation taking over also wanted to clarify the fundamental question of the company's raison d'être, importance was attached to the aspect of purpose or mission in the strategy. The management team was involved in the work to determine the strategy. The company used the strategy development process to find clarity on the most important questions of corporate development for the new management generation. Since all responsible persons were involved, the implementation could be tackled with commitment and motivation. 

Client: Shareholders/board of directors
Commissioned by: Existing client relationship
Function in the project: External lead