Identify opportunities in the target markets and focus even more strongly in order to continue the differentiation strategy more successfully

The undertaking:
The company, which operates in a niche market, is very profitable compared to the rest of the industry. A strategy review made the target markets transparent and allowed a detailed, fact-based assessment. Market shares were also made transparent. The company was able to make clear decisions about which market segments and niches to work on in the future and with what intensity. The motivated management staff was involved in the strategy development process in order to create the conditions for successful implementation. The company is performing well and is in the process of preparing the next generation of management.

Client: Shareholders/board of directors
Commissioned by: Existing client relationship
Function in the project: External management